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Background

Customer Advocacy Leader for B2B Technology

I design and scale advocacy and reference programs that drive sales, strengthen relationships, and build market credibility.

Experience

Extensive experience in B2B tech sector

Built global advocacy programs

Cross-functional leadership

Impact

Enabled enterprise sales

Strengthened executive relationships

Supported analyst engagement

Focus

Advocacy program strategy

 Reference programs

Executive engagement

Customer Advocacy Consulting
  • LinkedIn

How I Work

Having worked inside large, fast-growing organizations, I understand the realities teams face: competing priorities, limited resources, and pressure to show impact quickly. My perspective is shaped by execution, not theory. I flag the decision points that tend to stall programs early, help teams sidestep common pitfalls, and keep things moving toward value. The result is usually a program that gets traction faster and earns lasting internal support.

Customer Advocacy Consulting

Professional Network

While I work directly with clients on every engagement, I maintain a strong professional network across customer advocacy, analyst relations, public relations, and enterprise marketing. That means I can bring in additional perspectives when it's useful, keeping programs grounded in what's actually working across the industry.

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When I partner with an organization, the goal isn't just to launch a program. It's to build a capability that becomes embedded, trusted, and built to last.

What Colleagues and Leaders Say

“Debbie created top-notch customer reference programs and consistently went above and beyond to build strong customer relationships while helping sales and marketing teams leverage those relationships to drive business.”

— Chief Marketing Officer, B2B Technology Company

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