Customer Advocacy for B2B Technology and SaaS Companies
​Helping organizations activate trusted customers to strengthen credibility, support sales, and deepen strategic relationships.
I help B2B technology and SaaS companies design and scale customer advocacy, reference and executive engagement initiatives that provide credible customer proof for enterprise sales while strengthening strategic customer relationships.
Many organizations have strong customer relationships but lack a structured way to identify, organize, and activate customer advocates to support sales and market credibility.
15+ Years Building Customer Advocacy Programs | 500+ Strategic Customers Mobilized
As AI-generated content becomes more common across marketing and sales, authentic customer voices and credible customer proof are becoming even more important.
My Approach To Customer Advocacy
Grounded in Business Outcomes
I begin by anchoring customer advocacy to what the business is trying to achieve — whether that’s building market credibility, accelerating sales, or strengthening executive relationships.
For organizations outgrowing informal efforts, I design and operationalize advocacy programs that align with business priorities and embed advocacy across the organization.
The result is a structured, sustainable advocacy program the business can rely on.
Where Customer Advocacy Programs Often Need Structure
Advocacy efforts are informal and difficult to scale
Sales teams need faster access to customer references
Advocacy exists across teams but lacks coordination
Executive engagement with strategic customers needs structure
500+
Strategic Customers Mobilized
Program Strategy
How I Help
I work with B2B technology companies through focused consulting engagements designed to build, modernize, or scale customer advocacy programs.
Most engagements begin with a strategy and program design phase, followed by implementation guidance and leadership support as needed.
Services
Customer Advocacy Leadership for Growth-Driven B2B Organizations
I help B2B Tech and SaaS companies design, scale, and modernize customer advocacy programs that drive revenue, strengthen credibility, and elevate executive engagement. My work focuses on strategy, structure, and execution leadership — not content production for its own sake.
Who I Typically Work with
B2B technology and SaaS companies that:
