Customer Advocacy for B2B Technology and SaaS Companies
​Helping B2B technology and SaaS companies build structured programs that support sales, strengthen credibility and deepen strategic customer relationships.
Most organizations have strong customer relationships but no structured ways to activate them. I help B2B technology and SaaS companies change that by designing advocacy and reference programs that give sales teams reliable proof, build credibility, and strengthen engagement with key customers.
15+ Years Building Customer Advocacy Programs | 500+ Strategic Customers Mobilized
As AI-generated content floods marketing and sales channels, authentic customer voices carry more weight then ever. Buyers are increasinly skeptical of polished messaging and more influenced by credible, real customer proof. A structured advocacy program gives your organization a sustainable source of that proof.
My Approach To Customer Advocacy
Grounded in Business Outcomes
I begin by anchoring customer advocacy to what the business is trying to achieve. Whether that’s building market credibility, accelerating sales, or strengthening executive relationships.
For organizations outgrowing informal efforts, I design and operationalize advocacy programs that align with business priorities and embed advocacy across the organization.
The result is a structured, sustainable advocacy program the business can rely on.
Where Customer Advocacy Programs Often Need Structure
Advocacy efforts are informal and difficult to scale
Sales teams need faster access to customer references
Advocacy exists across teams but lacks coordination
Executive engagement with strategic customers needs structure
500+
Strategic Customers Mobilized
Program Strategy
How I Help
I work with B2B technology companies through focused consulting engagements designed to build, modernize, or scale customer advocacy programs. Most engagements begin with a strategy and program design phase, followed by implementation guidance and leadership support as needed.
Not sure where to begin? I offer focused, structured engagements designed to assess your current advocacy landscape and build the program infrastructure your team needs — without an open-ended commitment.
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Services
Customer Advocacy Leadership for Growth-Driven B2B Organizations
I help B2B Tech and SaaS companies design, scale, and modernize customer advocacy programs that drive revenue, strengthen credibility, and elevate executive engagement. My work focuses on strategy, structure, and execution leadership — not content production for its own sake.
Who I Typically Work with
B2B technology and SaaS companies that:
